Insights Into Playing Sports in College
Brynnen Ford Brynnen Ford

Insights Into Playing Sports in College

Many student-athletes dream of playing a sport in college. However, with competitive recruiting, levels of play, and misconceptions about scholarships, insight into how the process works and what it truly takes to compete at the college level is essential.

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Financial Matters: Pitfalls to Avoid in Your First Year
Brynnen Ford Brynnen Ford

Financial Matters: Pitfalls to Avoid in Your First Year

For many students, the first year of college is their first real taste of financial independence. While this is an exciting time, it’s also a period where financial missteps can have long-lasting consequences. Parents and students should work together to develop smart money habits from the start. Here are some common financial pitfalls and how to avoid them.

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Focus on Majors: Sport Management
Brynnen Ford Brynnen Ford

Focus on Majors: Sport Management

For students who live and breathe sports, a career in the industry doesn’t have to mean going pro as an athlete. The U.S. sports industry generates over $400 billion annually and relies on professionals in management, marketing, event coordination, and facility operations to keep things running. A degree in sport management can be the ticket to an exciting career behind the scenes of the sports world.

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Overused Essay Topics
Brynnen Ford Brynnen Ford

Overused Essay Topics

All right, juniors—summer is coming, and so is the time to start writing those college essays. Whether you’re dreading it or excited to spill your life story, one thing is for sure: your essay needs to stand out. Admissions officers read thousands of these, and if you go with an overused topic, your application might just blend into the pile.

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Focus on Majors: Artificial Intelligence
Brynnen Ford Brynnen Ford

Focus on Majors: Artificial Intelligence

Artificial Intelligence (AI) is transforming the world, changing how we work, learn, and make decisions. Universities are responding by updating courses and programs to prepare students for careers in an AI-driven future. While some worry about AI’s impact on jobs, ethics, and education, colleges are embracing it as both a tool and a subject of study.

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Understanding Letters of Recommendation
Brynnen Ford Brynnen Ford

Understanding Letters of Recommendation

The application requirements for most colleges in the US include a letter of recommendation from the student's high school guidance counselor and often one or two of their classroom teachers. These letters provide colleges with insight into who you are beyond your grades and test scores.

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Financial Matters: Asking for More Merit Aid
Brynnen Ford Brynnen Ford

Financial Matters: Asking for More Merit Aid

Your teen has just received their college acceptance letters, and one of those schools is their first-choice college—exciting news! But then, the reality sets in: the merit aid awarded is lower than expected, and now that “favorite college” feels like it may be financially out of reach. What do you do next?

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Making Final College Choices
Brynnen Ford Brynnen Ford

Making Final College Choices

Deciding which college to attend can be one of the toughest decisions for high school seniors. With so many options, it’s easy to feel overwhelmed and unsure. If you’re struggling to make your final decision, here are some tips to help you sort through your choices.

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Lessons Learned About Campus Visits
Brynnen Ford Brynnen Ford

Lessons Learned About Campus Visits

As parents of sophomores and juniors schedule flights, rent cars, make hotel reservations, and book spring break campus tours, this whole “college thing” becomes eerily real. 

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Focus on Majors: Languages
Brynnen Ford Brynnen Ford

Focus on Majors: Languages

There are roughly 311 different languages spoken in the United States alone, with more than 6,500 languages spoken worldwide. Globalization and increasing communication with foreign countries have increased the need for bilingual speakers.

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Financial Matters: Understanding Your 529 College Savings Plan
Brynnen Ford Brynnen Ford

Financial Matters: Understanding Your 529 College Savings Plan

As college costs continue to rise, parents of college-bound students are increasingly turning to 529 plans as a strategic way to save for their children's education. Named after Section 529 of the Internal Revenue Code, these tax-advantaged savings accounts offer a powerful combination of financial benefits and flexibility that can make a significant difference in funding higher education.

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Social Media and College Admissions
Brynnen Ford Brynnen Ford

Social Media and College Admissions

Okay students, let's be real. Your life is probably all over social media. From TikTok dances to Insta-worthy sunsets to those hilarious Snapchat streaks, it’s how you connect, express yourself, and keep up with everything. But here's a thought that might make you pause before your next post: colleges might be watching. Yes, admission officers could be scrolling through your feeds, and what they see might impact your future.

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