When high school seniors start tackling college applications, one of the most common and tricky questions they face is some version of “Why us?” It sounds simple, but many students stumble by plugging the same generic answer into every application.

College planning is always challenging, but in 2025, things feel especially unpredictable. Costs are rising, financial aid systems are evolving, and many uncertainties remain. It can feel overwhelming for families trying to find the right school for their student, both academically and financially.

Standing out as a future medical school applicant isn't about following the crowd—it's about making intentional, personal choices that align with your interests and strengths.

No Contact Orders, once utilized for sexual assault accusations, are now being used by some college students to avoid people they do not like, becoming the go-to solution for a generation uncomfortable with face-to-face conflict.

College visits can be exhilarating and exhausting. Planning will help to reduce stress and increase enjoyment.

After a stressful year of completing college applications and waiting for admission decisions, students and parents are relieved to make a final choice and send the enrollment deposit. But while the anxiety about getting into college is over, the emotional roller coaster continues as the family prepares for the student to leave.

Summer provides the best opportunity for future college applicants to separate themselves from the pack. As the number of students applying to colleges continues its upward trajectory, so too does the need for students to make an effort to distinguish themselves.

Even though some high schools require community service to graduate, the best reason to volunteer has nothing to do with resumes, applications, or future plans. The best reason is that you care.

As the cost of college continues to rise, it’s understandable that families are eager to find financial aid opportunities. Unfortunately, scammers know this too, and every year, they take advantage of well-meaning parents and students, costing families millions of dollars in lost money and stolen information.

If you’re thinking about becoming a lawyer, you might assume there’s a specific “pre-law” major you’re supposed to choose. But here’s something most students don’t realize until later: there’s no such thing as a pre-law major.

Nearly all first-year college students encounter a few surprises as they adjust to college life.  Understanding the most common challenges students report and what to do about them can make the transition to college life go more smoothly for both students and their parents.

Many student-athletes dream of playing a sport in college. However, with competitive recruiting, levels of play, and misconceptions about scholarships, insight into how the process works and what it truly takes to compete at the college level is essential.

For many students, the first year of college is their first real taste of financial independence. While this is an exciting time, it’s also a period where financial missteps can have long-lasting consequences. Parents and students should work together to develop smart money habits from the start. Here are some common financial pitfalls and how to avoid them.

For students who live and breathe sports, a career in the industry doesn’t have to mean going pro as an athlete. The U.S. sports industry generates over $400 billion annually and relies on professionals in management, marketing, event coordination, and facility operations to keep things running. A degree in sport management can be the ticket to an exciting career behind the scenes of the sports world.

All right, juniors—summer is coming, and so is the time to start writing those college essays. Whether you’re dreading it or excited to spill your life story, one thing is for sure: your essay needs to stand out. Admissions officers read thousands of these, and if you go with an overused topic, your application might just blend into the pile.

Artificial Intelligence (AI) is transforming the world, changing how we work, learn, and make decisions. Universities are responding by updating courses and programs to prepare students for careers in an AI-driven future. While some worry about AI’s impact on jobs, ethics, and education, colleges are embracing it as both a tool and a subject of study.

The application requirements for most colleges in the US include a letter of recommendation from the student's high school guidance counselor and often one or two of their classroom teachers. These letters provide colleges with insight into who you are beyond your grades and test scores.