College ROI isn’t about finding a single “right” answer — it’s about asking better questions.
With rising college costs and widely varying outcomes, return on investment has become a bigger part of how families think about higher education. ROI looks beyond tuition alone to consider long-term earnings, major choice, student experiences, and personal development over time. When used thoughtfully, it helps families compare options, understand tradeoffs, and make informed decisions — while recognizing that college outcomes are shaped by far more than a price tag or a first job after graduation.

Financial aid award letters can look generous at first glance, but they often hide loans, underestimate true costs, and use confusing language. This guide explains how to read an award letter, spot common pitfalls, and understand what your family will actually pay.

Tuition reciprocity programs can make out-of-state colleges far more affordable, but each program — and each college within it — plays by its own rules. From WUE to the Academic Common Market, students must check which majors qualify, what academic standards apply, and whether discounts are limited. With the right research and early planning, reciprocity can open doors to out-of-state options that once felt financially out of reach.

Understanding how merit aid works, how it differs from need-based aid, and how to find generous colleges can make a difference.

As your high school student prepares for college, understanding the financial aid process can make the difference between affordability and overwhelming debt. The good news? October 1st marks the opening of financial aid applications for the upcoming academic year, giving you a clear starting point for this important journey.

College planning is always challenging, but in 2025, things feel especially unpredictable. Costs are rising, financial aid systems are evolving, and many uncertainties remain. It can feel overwhelming for families trying to find the right school for their student, both academically and financially.

As the cost of college continues to rise, it’s understandable that families are eager to find financial aid opportunities. Unfortunately, scammers know this too, and every year, they take advantage of well-meaning parents and students, costing families millions of dollars in lost money and stolen information.

For many students, the first year of college is their first real taste of financial independence. While this is an exciting time, it’s also a period where financial missteps can have long-lasting consequences. Parents and students should work together to develop smart money habits from the start. Here are some common financial pitfalls and how to avoid them.

Your teen has just received their college acceptance letters, and one of those schools is their first-choice college—exciting news! But then, the reality sets in: the merit aid awarded is lower than expected, and now that “favorite college” feels like it may be financially out of reach. What do you do next?

As college costs continue to rise, parents of college-bound students are increasingly turning to 529 plans as a strategic way to save for their children's education. Named after Section 529 of the Internal Revenue Code, these tax-advantaged savings accounts offer a powerful combination of financial benefits and flexibility that can make a significant difference in funding higher education.